Mike founded and run Branded DJs, a UK-wide DJ agency from 2012-2020 establishing a niche in experiential Retail DJ marketing by supplying Female DJs and Branded DJ Booths to high street retailers and fashion brands. Branded DJs delivered thousands of events nationwide and secured long-term relationships with clients including H&M, New Look, Warehouse, Oasis and Accessorize, with H&M remaining a client for ten consecutive years from 2010-2020.
Mike led the business: strategy, marketing, client relationships, and the delivery of complex national events. Branded DJs was the market leading in store DJ company, with many innovations such as creating bespoke DJ Branded DJ Booths for clients and the UKs largest selection of Female / Retail DJs. This included managing multi-location DJ events. At times he managed 25+ DJs operating simultaneously across the UK.
Following retail crisis and the rapid growth of his property development business, Mike closed Branded DJs in March 2020, concluding a 10 year old commercially successful and innovative venture within the UK Retail Events sector.
Check out the Branded DJs website here: www.brandeddjagency.co.uk
